How Winning Works by Robyn Benincasa

Author:Robyn Benincasa
Language: eng
Format: epub
Publisher: Harlequin
Published: 2012-04-25T04:00:00+00:00

Decades later, the J&J team’s swift, candid, consumer-focused response to the Tylenol incident is still cited as a model for how companies ought to manage a crisis. Remember that the next time adversity crosses your team’s path.

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SYNERGY STARTERS: ADVERSITY MANAGEMENT

To inspire teamwork (and even better outcomes) when dealing with tough times and challenging issues:

Assemble a team of employees of similar rank (this can also be done via shared file system or intranet) or job description for a “Team Brainstorming Session.” Ask each member of the team to take a piece of paper and at the top of the page write down a description of a “challenge” or tough issue he or she is experiencing at work. Then each team member passes the paper to the right and each member of the brain storming team gets two minutes to read the issue and offer advice on ways to resolve it. People who are removed from the problem can often come up with ideas that we never considered, and it’s also a great way to break down barriers and realize that we are not alone in our struggles and frustrations.

To remind your team of how they have dealt with and over come adversity in the past and will prevail again:

Have each team member write down a “timeline” of their lives in years, with hash marks that denote times of major change or adversity (this doesn’t have to be too personal and/or doesn’t necessarily need to be shared with the team (for example, “team didn’t win the contract,” “discovered I had an illness” or “merger with…”). Then underneath that timeline, have them write how they managed that change, what they learned, how it made them stronger (or not) and what the eventual (hopefully positive) outcome was. Ask volunteers in the group to share a few of their stories of overcoming their obstacles or have small teams of two interview each other and then report the highlights of their partner’s list to the larger group (so people won’t feel shy about telling the team what a warrior they are!). This serves to remind people how resilient and resourceful they are in overcoming adversity and how sometimes a setback becomes the best thing that ever happened to them. They will walk away feeling a little more confident about the future and their ability to succeed against all odds.

To help your team focus on what it takes to “win” versus simply “not lose”:

Have each person in the group write down what they perceive as two key factors to the short term success of your company (for example, “the successful launch of our new product” or “gaining 5% market share on the competition before the end of the 4th quarter.”) Then, by vote, generate a consensus among the team about what they think the Top Three Key Success Factors are. Take each Key Success Factor and write it at the top of a single page on a flip chart. Then have two columns underneath that indicating “Win” and “Not Lose.

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